We "Field Research", are the Small service providers in the field of conducting professional market research services be it quantitative & qualitative.We are supported by a team of highly qualified professionals have wide market experience; they assist the clients for easy access in the market to meet the requirements of their target audiencewe offer Primary Research Data Collection, Phone Based Data Collection, Mail Based Data Collection, Panel Based Data Collection, Face to Face Interviews, Data Entry, Business Research, Survey Programming, Data Processing & Analytics andDocument Scanning. Primary Research Data Collection
For offering our clients best possible Primary Research Data Collection services, we use latest survey technologies. These enable us in making the highest level of field studies.
Personal interviews or face to face interviewing services offered by us is backed by experienced researchers and help us in generating relevant and authentic opinion research. The detailed questionnaires prepared by us vary as per the topic to be covered in the research area. Classification: These type of interviews can also be classified as:
Population research Corporate research Target group research
Results are objective and can easily be generalized Questionnaires are finished in a printed form, which help interviewers to complete them with pen according to answers of the respondent
These type of interview techniques meet the demands of topics in which deeper, more detailed analysis is required
Advertising research Satisfaction research Marketing research Media research Youth research Steps: Face-to-face interview Self-completing data collection Diary data collection
One to One Interviews
Focus Group Discussions
As per the requirement of our valued clients, we can also offer the Face to Face Interviews in Maharashtra and Goa. Our extensive setup helps us in conducting these interviews. As per the need we can take these interviews in Pen & Paper module, CAPI format and also through PAPI format. Moreover, we can also conduct CLTs.
The one to one interviews based research facilities offered by us are applied to gain insight of the respondents. Our unique & individual approach also helps us to understand the thinking patterns of the target group. Interview Style:
Normally in-depth interview conversation is in audio (however we also have facilities of recording video as per the special requests of the clients) These interviews take 45-90 minutes depending on topic of research & circumstances of the interviewee. Interview is conducted in respondent’s usual environment, which is relevant to the topic
Interviewee is selected by appropriate filtering process including taking help from highly educated moderator (psychologist/sociologist)
Thorough preparation from interviewer side Meets the exact targeted research needs Researches cover professional issues of the examined topic as desired by the clients
An interactive group discussion lead by a moderator. Unstructured (or loosely structured) discussion where the moderator encourages the free flow of ideas. Usually 8 to 12 members in the group who fit the profile of the target group or consumer but may consist of two interviewees (a dyad) or three interviewees (a triad) or a lesser number of participants ( a mini-group) Usually last for 1 to 2 hours. Usually recorded on video/DVD. May be streamed via a closed streaming service for remote viewing of the proceedings. The room usually has a large window with one-way glass - participants cannot see out, but the researchers can see in Inexpensive and fast. Can use computer and internet technology for on-line focus groups. Respondents feel a group pressure to conform. Group dynamics is useful in developing new streams of thought and covering an issue thoroughly.
Interview is conducted one-on-one, and lasts between 30 and 60 minutes. Best method for in-depth probing of personal opinions, beliefs, and values. Very rich depth of information Very flexible Probing is very useful at uncovering hidden issues They are unstructured (or loosely structured)- this differentiates them from survey interviews in which the same questions are asked to all respondents. Can be time consuming and responses can be difficult to interpret requires skilled interviewers - expensive - interviewer bias can easily be introduced there is no social pressure on respondents to conform and no group dynamics Start with general questions and rapport establishing questions, then proceed to more purposive questions laddering is a technique used by depth interviewers in which you start with questions about external objects and external social phenomena, then proceed to internal attitudes and feelings Hidden issue questioning is a technique used by depth interviewers in which they concentrate on deeply felt personal concerns and pet peeves. Symbolic analysis is a technique used by depth interviewers in which deeper symbolic meanings are probed by asking questions about their opposites.
Customer Satisfaction Survey
he customer satisfaction survey based research solutions offered by us provide end to end solutions for tracking customer satisfaction. The service support of experienced industry professionals also help us to monitor and measure correct and authentic customers perception on how well the company delivers on critical factors. Some of the major constituents of these customer satisfaction surveys include:
Promptness Staff responsiveness Understanding of the customer's problem
These surveys are collected by our staff through:
Industry standard survey templates Different platforms like Internet for hosting data collection Customized intuitive interfaces
The shopping research services offered by us finds application in closely examining the operation & characteristics of:
Customer service offices Shops Depots
Some of the points based on which the research is conducted include:
Speed of service Competence Waiting time Quality of service
The trained interviewers collect information/observe happenings in a shopping or service being offered Based on the information gathered they complete a questionnaire
The ‘observed’ persons are not aware of research so the results are not subject to distortions.
The need for mystery shopping
The Indian retail scenario is witnessing a paradigm shift with modern retail formats slowly replacing traditional forms of retailing. This trend is visible not just in urban India but also rural areas. Competition is increasing with various Indian & International players vying for a share of wallet of the Indian shopper.
In this context, a customer's in-store experience is becoming increasingly important for any retail marketer. High quality of services rendered in the outlet act as a differentiator, enhance loyalty, generate positive word-of-mouth and save costs for the retailer!
Mystery shopping is now being used by many organizations to evaluate their in-store service standards and conformity to processes. Trained shoppers anonymously evaluate infrastructure, processes, service delivery, customer service, operations, employee integrity, merchandising & product quality. The shoppers independently audit processes & staff, giving constructive actionable input for improvement of service delivery.
Objectives of any mystery audit program
To check conformance to the guidelines for service delivery laid-out by the retailer leading to the following:
1. Identifying high & low conformance units 2. Specifying service delivery improvement areas 3. Benchmarking against service delivery by competition 4. Creating a baseline for future monitoring 5. To measure the effectiveness of training imparted to employees 6. To recognize good employees based on findings of the audits 7. To measure the extent of brand advocacy by multi-brand outlets 8. To audit prices through a pre-designed negotiation process and determine Market Operating Prices.
We provide exclusive and highly accurate data in electronic format in both handwritten and printed formats. With state of the art technology and infrastructure, we provide quality data outputs that conform to an accuracy level of 99.9%.
Survey Data Entry For PAPI surveys the data punching, coding of open ended responses and data cleaning is handled by using our defined punching and QA processes to ensure precision and timeliness of the data outputs. We can adopt both "single entry" as well as "double entry" of the data to ensure accuracy of data. A random check is made on the data being entered to ensure data accuracy and also to avoid any violation of validations.
In addition, the data outputs from our CATI and web surveys can be provided in the specified formats and customized according to the data map provided by the client.
Greenway has an interactive framework and infrastructure for data cleaning services, which helps us maintain close monitoring and detection of data discrepancies. We ensure that all efforts are taken to fix inaccuracy in the data and any unwanted data is removed at source. The data is sanitized and then checked for accuracy before being sent out to the client in the requested format, which can include SPSS, MS excel, MS Access database, ASCII, etc.
Greenway provides document scanning, indexing, archiving and retrieval services for a wide variety of applications. Scanning documents can be a cost effective alternative to the long-term storage of paper. Scanned images once properly indexed can also become an electronic file cabinet accessible via a local area network, intranet or internet. We can receive physical documents and send back electronic images of the documents via FTP or on a CD.
Information in paper form is of little use until it is converted into an electronic format and acted upon. We capture data from all types of handwritten and typed forms accurately, rapidly and cost-effectively. We work with a variety of forms including insurance claims, subscriptions and warranty registrations. Regardless of the source, be it paper, faxes, scanned images or electronic data streams, we can extract, perfect and export critical information to a database, workflow, documents and content management systems.
Field Research Services 91-9096311922 firstname.lastname@example.org
Our Working Location
Mumbai pune Nashik Aurangabad Nagpur kolhapur Solapur Sangli Goa
Services We Offer
One To One Interviews Telephonic Interviews Focus Group Depth Interviews Face to Face Interview CLT Capi Interviews Mystery Shopping Data Collection Survey Teams